Keeping the brand simple was incredibly important as it would be representing 12 local creative agencies. This meant that it could in no way overshadow any of these other brands, and would need to act almost like the white walls of a gallery space. To achieve this simplicity, each letter was drawn using a circle, keeping the lines of the brand very clean. To avoid the brand becoming stale or uninteresting, an underline was added as an accent to not only highlight the importance of the "b" representing the Boscombe area, but also to be used as a visual hook to run throughout the brand.
Launch night
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